This UK lifestyle consultancy wanted its website to reflect a devotion to simplicity and optimism - in white-on-black, not always the simplest nor most optimistic of colour schemes...

Client:

ALC Lifestyle Consultancy, a time and lifestyle management company applying the concepts of Neurolinguistic Programming to everyday wellness.

Brief:

More mood and ethos than content and requirements, and a preference for white-on-black text.

Client provided:

Limited copy.

13jupiters solution:

White-on-black: viable corporate design option, or still the exclusive realm of rock bands and goths? That was the question. Apple.com notwithstanding, we were initially wary of the client's request, especially given the uplifting nature of their business.

However, in the scratch stage we quickly discovered that a palette of dark greys could be beautifully offset by the inclusion of large, simple images all sharing a certain glow. The result, we hope, is a site that soothes and pleases the eye.